Driving packaging innovation through circular design

In today’s packaging landscape, innovation and sustainability are not separate goals. They are fundamentally connected. Businesses across industries are rethinking how they package, ship and present their products to meet growing environmental expectations. Circulair packaging plays a central role in this shift, offering both ecological and economic advantages.

Whether it’s food, flowers, pharmaceuticals or consumer goods, packaging must do more than protect. It must contribute to a company’s long-term responsibility strategy. At Solidus, we believe that designing for circularity is no longer optional, it is essential.

Designing with the end in mind

A truly circular approach starts with the right mindset. Packaging is no longer a single use item. It is part of a system that must prioritise reuse, recycling and material efficiency. That’s why Solidus develops packaging solutions with the full lifecycle in mind. From raw material sourcing to end of life processing, every step is aligned with circular principles.

By using fibres that can be recycled up to 25 times, our solid board offers both strength and sustainability. Unlike plastic or mixed material packaging, our fibre based solutions are easy to recycle within existing European infrastructure. They also offer excellent resistance to moisture, pressure and temperature changes, making them ideal for demanding supply chains.

Innovation through collaboration

Innovation does not happen in isolation. At Solidus, we work alongside our clients to design packaging that meets their specific operational needs while reducing environmental impact. From the first concept to production and logistics, we focus on performance and precision.

For example, our collaboration with Koppert Cress led to the development of a board based tray that replaced plastic packaging. The result was a 75% reduction in CO₂ emissions, without compromising on functionality or shelf appeal. This kind of outcome is only possible through a joint effort, combining material science with real-world application.

Our dedicated teams support customers with in-house design, prototyping, and testing facilities. We don’t just supply packaging, we provide solutions tailored to sector specific challenges, whether that’s in food, industrial manufacturing or retail.

Seamless integration into your production

Transitioning to circular packaging must also make sense on a practical level. That’s why our experts work closely with clients to ensure compatibility with their existing packaging lines. Our support includes machine integration advice, product trials and performance optimisation. This way, we help companies make the shift to more sustainable packaging without disrupting their processes.

In addition, Solidus offers tailored printing and branding options. This allows companies to maintain or enhance their brand identity while switching to environmentally responsible packaging materials.

Why circular design is more relevant than ever

With increasing regulations around packaging waste and rising consumer demand for eco friendly alternatives, the pressure to act is growing. Businesses are expected to take responsibility, not only for their products, but also for the impact of their packaging.

Solidus sees circularity not as a trend, but as a long term commitment to doing better. Our materials are designed to reduce waste, preserve resources and add value throughout the supply chain. For companies seeking measurable progress in their sustainability efforts, circular board packaging offers a clear and scalable solution. The need for change is clear. And the path forward is circular. If your company is ready to move from linear to circulair packaging, we are ready to design the right solution, together.